About the studio

hey sis, I'm Essence.

Developer, marketer, and founder of Go After Freedom Studio. I build the systems that let Black women founders run their businesses without running themselves into the ground.

Essence NicoleFounder · developer + marketer

Spelman alumna

My story

Built remote, built for you.

I'm from Atlanta, a Spelman woman, and I spent years living and working across Asia: Shanghai, Thailand, Vietnam, Indonesia, and Bali.

That's where I learned people don't connect with polished. They connect with real people, real places and a story they can feel.

I saved up teaching in China, then spent two years in Thailand teaching myself digital marketing and landing my own remote clients. That's when I fell in love with being in control of my time, my location, and my creativity. That's where Go After Freedom was born.

Then I taught myself to code. Now I'm a full stack developer and a marketer, so I can build your website or app and get it in front of the right people, without you managing three different freelancers.

Essence

The route

The route to freedom.

Tap a stop to see how the studio came together.

AtlantaWhere it started. Spelman College, sociology, and a love for building things people use.

The philosophy

The seven freedoms.

Go After Freedom means every move should take you closer to the life you want: not jobs that drain you, not work that stifles your creativity or energy. We build around seven freedoms. Tap one to see what we build for it.

which do you need?Start your project →

how we work

One partnerWe build it and we launch it. No juggling three different freelancers.
Plain EnglishUpdates you can actually follow. Never tech jargon.
Fully remoteA clear process and a video check-in every week, wherever you are.
We get itBecause we're building this life too.

what we build with

React
TypeScript
Node.js
Express
MongoDB
Tailwind CSS
Vite
Figma
Adobe Suite
Premiere Pro
Final Cut Pro
CapCut
Email marketing
Video editing

Modern, fast and built to grow, so you're never stuck with a site you can't change.

Skills & experience

Strategy, storytelling and systems.

Six-plus years helping brands get seen, trusted and booked. Now we write the code behind it too, so your story and the system that runs it come from one place.

Full stack development

Websites, apps and dashboards built with React, TypeScript, Node, Express and MongoDB.

Social Media Strategy

Building and running strategies across Instagram, TikTok, Facebook and YouTube.

Videography & Editing

Shooting and editing Reels, TikToks and Shorts in Premiere Pro, Final Cut Pro and CapCut.

Content Creation

Visually engaging content that drives engagement and builds brand identity.

Creative Direction

Leading projects from concept to delivery with consistent visual storytelling.

Photography

Brand shoots and campaign images for social profiles and websites.

Brand Strategy

Turning brand values and goals into clear visual and verbal communication.

Campaign Management

Planning, launching and managing campaigns that grow followers, engagement and revenue.

Client Collaboration

Working closely with clients so every piece fits their vision and goals.

SEO & Digital Marketing

Keyword research and digital strategy that boost organic reach.

Project Management

Running multiple projects at once and hitting tight deadlines.