Dr. Shell's Soul Food
A mobile app so customers can browse the menu and order ahead.
Mobile app · Food · Client projectWork
the receipts.
Real builds, real brands, real results.
Websites & apps
Websites. Systems. Freedom.
Real client work and concept redesigns.
Lash studio glow up
Booking-first redesign with prices up front.
Website · Beauty · ConceptWellness coach dashboard
Clients, sessions and revenue on one screen.
Dashboard · Wellness · ConceptGroup trip portal
Itineraries, forms and payments for every traveler.
Portal + app · Travel · ConceptMarketing campaigns
The goal. The plan. The results.
Four campaigns across coaching, food and media. Each one started with a clear objective and ended with numbers you can measure.
Before the studio, Essence led these campaigns.
Coaching brand
The CEO Partner
Objective
- Drive traffic to the website offers
- Re-engage and nurture email subscribers
Strategy
- SEO: keyword research, then built the chosen keywords into website content
- Content marketing: strategic blog posts and landing pages for newsletter sign-ups and a new product launch
- Email marketing: a nurture sequence for the cold list, plus an exit pop-up to capture visitors
- Cold outreach: LinkedIn prospecting
10
new leads every month
+30%
website traffic
+1,000
email subscribers in month one
Dr. Shell's Soul Food Cooking
Social Media Marketing
Objective
- Drive traffic to website offers
- Build brand awareness and grow followers
- Generate leads for catering, meal prep and private chef services
Strategy
- Weekly content shoots: planned shoots to capture high-quality, scroll-stopping video
- Custom + repurposed content: created once, adapted for every platform
- Research: competitor and target audience analysis
- Copy: hooks and strategic calls to action
0 → 7K
Instagram followers in 6 months
6K → 29K
followers in a 3-month span
+60%
online sales and bookings
Dr. Shell's Soul Food Cooking
Lead Generation Campaign
Objective
- Drive traffic to website offers
- Generate leads
Strategy
- SEO: keyword research built into website content
- Content marketing: strategic blog posts and landing pages
- Email marketing: a sequence and campaign around meal prep and holiday meals
- Facebook ads: meal prep promotions using video and static images
+60%
website traffic
$1K → $5K+
monthly profit
Atlanta Black Star
Social Media Management
Objective
- Brand expansion
- Re-engage the existing audience
- Increase followers
- Drive traffic to website articles
Strategy
- New platforms: expanded to LinkedIn and Pinterest
- Visual branding: templates and eye-catching visuals
- Partnerships: co-created content with influencers
- Engagement: interactive, thought-provoking posts, article links in stories, stronger headlines and hooks, cross-promotion and repurposing
45K → 85K
Instagram followers in 5 months
+50%
Pinterest engagement
10K
monthly Pinterest views
Video & content
Content that builds trust.
Highlight reels, launch campaigns, testimonials and branded templates for chefs, med spas, wellness brands, medical practices and nonprofits.
Food & Drink
Highlight reels for desserts, private chef experiences, meal prep and the Real Chefs of Atlanta series
- Highlight reels
- Campaign series
- Restaurants
- Cafés
Med Spa Clinic
Treatment and team content that builds trust before the first visit
- Med spa
- Wellness
Wellness Retreat Launch
A full launch campaign: promo reels, testimonials and branded posts
- Launch campaign
- Retreats
Plastic Surgery Practice
Facebook ads, team member introductions and client testimonials
- Facebook ads
- Testimonials
Nonprofits
Branded social content for cooking classes, sponsor demos and the 2024 Back to School Drive
- Community
- Branded content
Flyers & Templates
Print and social flyers designed to match each brand
- Graphic design
Beauty, Salon & Spa
Tips from the chair and treatments that fill the books
- Salons
- Barbers
- Spas
- Skincare
Events & Experiences
Pop-ups, openings and nights out worth the FOMO
- Grand openings
- Pop-ups
- Recaps
Video Editing for YouTube
- YouTube
- Interviews
- Vlogs
Video Editing for Website Banners
- Homepages
- Landing pages