All workAtlanta Black Star
Social Media Management
Case studyManaged a 1.8M+ social presence
Before the studio, Essence led these campaigns.
Objective
- Brand expansion
- Re-engage the existing audience
- Increase followers
- Drive traffic to website articles
Strategy
- New platforms: expanded to LinkedIn and Pinterest
- Visual branding: templates and eye-catching visuals
- Partnerships: co-created content with influencers
- Engagement: interactive, thought-provoking posts, article links in stories, stronger headlines and hooks, cross-promotion and repurposing
Results
45K → 85K
Instagram followers in 5 months
+50%
Pinterest engagement
10K
monthly Pinterest views