All workCoaching brand
The CEO Partner
Case studyDigital Marketing Strategy
Before the studio, Essence led these campaigns.
Objective
- Drive traffic to the website offers
- Re-engage and nurture email subscribers
Strategy
- SEO: keyword research, then built the chosen keywords into website content
- Content marketing: strategic blog posts and landing pages for newsletter sign-ups and a new product launch
- Email marketing: a nurture sequence for the cold list, plus an exit pop-up to capture visitors
- Cold outreach: LinkedIn prospecting
Results
10
new leads every month
+30%
website traffic
+1,000
email subscribers in month one