All workDr. Shell's Soul Food Cooking
Social Media Marketing
Case studyPrivate chef & catering
Before the studio, Essence led these campaigns.
Objective
- Drive traffic to website offers
- Build brand awareness and grow followers
- Generate leads for catering, meal prep and private chef services
Strategy
- Weekly content shoots: planned shoots to capture high-quality, scroll-stopping video
- Custom + repurposed content: created once, adapted for every platform
- Research: competitor and target audience analysis
- Copy: hooks and strategic calls to action
Results
0 → 7K
Instagram followers in 6 months
6K → 29K
followers in a 3-month span
+60%
online sales and bookings