All workDr. Shell's Soul Food Cooking
Lead Generation Campaign
Case studyDigital Marketing
Before the studio, Essence led these campaigns.
Objective
- Drive traffic to website offers
- Generate leads
Strategy
- SEO: keyword research built into website content
- Content marketing: strategic blog posts and landing pages
- Email marketing: a sequence and campaign around meal prep and holiday meals
- Facebook ads: meal prep promotions using video and static images
Results
+60%
website traffic
$1K → $5K+
monthly profit